15th Annual Central Coast Insights(Grower)

This year the Annual Central Coast Insights will be looking at the how the Central Coast wines have performed in the current recession.  With a fundamental value shift underway, the price points of Central Coast wines, in general, are an excellent fit with the new prioritization of today’s consumer.  Many winegrowers are becoming winemakers.  One panel will look at the success of changing strategies and redefining their business plans.  Market data from the holidays will be reviewed and analyzed for the Central Coast.   We will examine some forward thinking companies who think the Millennials will lead the economy out of this recession and how they define the business and marketing opportunities that are associated with this generation.  See www.WineSymposium.com for more information.