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234: Sustainable Tasting Room Tips | Marketing Tip Monday

Your tasting room may be the most customer-facing facet of your wine business. This makes it the perfect setting to display your dedication to sustainability.

Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values.

On a recent Vineyard Team staff trip to Oso Libre, we immediately noticed how they showcased their passion for sustainability through out the property.

By providing visual cues at your tasting room, you can let your guests know that the wine they sip is more than delicious – it’s environmentally and socially responsible.

This Marketing Tip will inspire you to share your commitment in fun, decorative ways.

I highly recommend going to the show notes and clicking on “Sustainable Tasting Room Tips” to see pictures of all the great signage we found at Oso Libre.

Sign Sustainably

Oso Libre highlights their sustainable certification right from the front gate with a custom sign. Their passion is seeded throughout every area of the property. From sustainable signs posted on the fence line to informational pieces at the tasting room bar, every wall has a message that connects guests with what sustainability means to Oso Libre.

Consider where your guests meander to at your property and how you can place signage to tell them more about your brand.

At Oso Libre, curious tasters are enticed by a plaque as they walk along the vineyard rows to the tasting room front door. This sign defines the seven values of sustainability; Social Responsibility, Water Management, Safe Pest Management, Energy Efficiency, Habitat, Business, and Always Evolving.

By creating a piece of in-depth material, you welcome your customers to dig a little deeper and learn exactly how your brand embodies sustainability.

Philanthropy is very important to Oso Libre’s owners Chris and Linda. A sign in the shade by the outdoor seating shares information about their Por Vida Foundation. Proceeds from various winery activities like events and bottle sales are donated to cancer research, veterans’ services, animal services and family support programs.

Consider how you give back to your community and tell your customers about it. They will love learning how you take care of our most valuable resource - our people.

Tell Your Sustainable Story

We are here to help you tell your customers how your brand protects natural and human resources with the Sustainable Story program.

This simple yet powerful free tool helps you tell your own personal sustainable message. And it just got better with a new online course.  Go to the show notes, click the link titled Tell Your Sustainable Story to sign up, and start writing yours today!      

Until next time, this is Sustainable Winegrowing with the Vineyard Team.

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