265: How to Stand Out on Social Media in 2025

Social media like Instagram, TikTok, Facebook, and LinkedIn can feel like a lot to handle. Emma Tessler, Founder & CEO of Ninety Five Media, has some great advice to help you stand out online. She says it's important to have a clear brand message so your customers always know what to expect. Instead of trying to be everywhere, Emma suggests being consistent on just one or two platforms. To streamline your work, you can take one big piece of content, like a long video, and turn it into different things like short videos, blog posts, and podcasts. Then use platform's data to see what people enjoy the most.

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Transcript

[00:00:00] Beth Vukmanic: Social media like Instagram, TikTok, Facebook, and LinkedIn can feel like a lot to handle.

Welcome to Sustainable Winegrowing with Vineyard Team, where we bring you the latest in science and research for the wine industry. I'm Bets Vukmanic executive director.

In today's podcast, Craig McMillan, critical resource manager at Niner Wine Estates with Longtime SIP Certified Vineyard and the first ever SIP certified winery.

Speaks with Emma Tessler, founder and CEO of 95 Media. Emma has some great advice to help you stand out online. She says it's important to have a clear brand message so your customers always know what to expect instead of trying to be everywhere. She suggests being consistent on just one or two platforms.

To streamline your work, you can take one big piece of content, like a long video and turn it into different things like short videos, blog posts, and podcasts. Then use the platform's data to see what people enjoy the most.

We know your customers are looking for sustainable wines. In a recent review of 30 studies, customers reported a higher preference for eco and social responsibility labels compared to nutrition labels. Achieving SIP certified gives you third party verification that your vineyard, winery, or wine has adopted and implemented stringent sustainable Standards apply for certification today by going to SIP certified.org and click on Get certified Now. Let's listen in.

[00:01:39] Craig Macmillan: Our guest today is Emma Tesler. She is the founder of 95 media. And today we're going to talk about social media. Not surprisingly welcome to the podcast, Emma.

[00:01:48] Emma Tesser: Thank you. I'm so excited to be here today.

[00:01:50] Craig Macmillan: First of all, let's talk a little bit, get some kind of grounding. How would you describe your company? 95 media?

[00:01:55] Emma Tesser: We're a digital marketing agency and we really specialize in creating high converting content. We work with a lot of brands who are posting all the time and just simply not seeing results from that content. So that is usually where we come in and we build out customized strategy. High converting content, build that connection with their community and ultimately finally have their marketing convert into sales for them.

At a high level, 95 media is a marketing agency specializing in social media, email and podcast production.

[00:02:27] Craig Macmillan: I'm kind of a dinosaur. So what exactly comes under the umbrella of social media? Because that seems to be a pretty big area.

[00:02:37] Emma Tesser: It is, it definitely is a big umbrella. So when we talk about social media marketing, we're referring to any marketing content. Content that is marketing a brand on any of the social platforms we manage, profiles for brands on Instagram, Facebook, LinkedIn, Pinterest, TikTok a few other more specific ones to different industries.

And really social media marketing encompasses your content, your engagement with your audience, the data that comes in from the content. There are a lot of different. avenues when it comes to your marketing and social media in general, but it is broad. And I think that sometimes that's the overwhelming part about it for some individuals and founders, people who are looking to market a brand, but it really doesn't have to be that complicated.

You can really. own one platform really well and see better results by doing that than doing five not so well.

[00:03:31] Craig Macmillan: Excellent. And different platforms with these companies, websites, et cetera, that you just discussed. And then content. I wanted to have you kind of elaborate on that a little bit because some things are videos, some things are just audio, some things are just text , what is content and what do we put in content?

[00:03:53] Emma Tesser: Well, content looks different as you said, , between different platforms. So there's always opportunity to repurpose content, but oftentimes that looks like reformatting content as well. I'm a really big believer in. Having consistent brand messaging across all of your content, all of your platforms.

And sometimes that looks like having the same messaging because when we have consistent messaging across every piece of content, it creates a consistent brand experience for our audience to know who we are and ultimately be able to identify our content without like our brand name on it, which is a whole other level of success.

When we look at the individual platforms, You know, Tik Tok is a video only platform. And over on LinkedIn, some people don't think that that's really a video platform, but in fact it is. And LinkedIn is really favoring video content to the point where they actually have a video only feed on the app.

Now that looks very similar to Tik Tok because they see the success that's happening over there, like every other platform. So what I would just encourage, if you're looking at content and you're thinking, Well, how do I do this on all the platforms and do it well? And it not be my entire life. I would look at creating one piece of content and then splitting it up into different formats.

For example, you could take one 30 second video on a topic of something that, you know, really well, and you could. Reformat that video to be long form. It could be short form. You can write a blog post about it. You can make it a carousel for Instagram. You can pick one photo and transcribe that video into your caption. You can make it into your Instagram stories. You LinkedIn article on it. There's so many ways to go about really looking at how can you repurpose your content and have so many different formats of just one idea.

[00:05:42] Craig Macmillan: Why is this important for business? Why can't I just go along like I've always gone along? Maybe I've got a website, put some stuff on there, print advertising, et cetera. Why is social media so important?

[00:05:57] Emma Tesser: Well, the reason it's so important is because the way that consumers are finding and discovering brands has shifted. Prior to, you know, call it five years really has been the biggest shift that we've seen on social, but really just this shift towards social media marketing, which has been in the works since about 2015 or so.

We used to discover brands through going to Google or through word of mouth. You know, we work with a lot of brands who come, we were like, We used to be just referral. Like we used to get all our business through referral, you know, local, this local, that, and it's just dried up and it's not working the same way it used to.

And that is because we're moving towards this culture of social search. There's data that shows that in the last 90 days, 91 percent of consumers used social media and only 84 percent of people went to a search engine like Google. So what. We used to discover on Google, there's actually more people discovering brands on Instagram , than they are in Google today.

So in order to stay competitive, in order to be found and to be showing up in the searches that people are typing in and using keywords that maybe you were once showing up on, on Google, you now need to have your content be showing up on Instagram, on Tik TOK, on LinkedIn. So in order to continue growing, it's really a non negotiable going into 2025 to have a social media presence and to have it. optimize to meet your consumer where they're at.

[00:07:21] Craig Macmillan: You may have actually kind of already touched on this or answered this. I was thinking that, you know, if you just have an Instagram account, does that count as a social media presence? Do I need to be on all these different platforms? And it sounds like what you're saying is it's better to kind of focus on one or two or three and do those really, really well, rather than try to be everywhere all the time for everybody.

[00:07:41] Emma Tesser: Yeah. And I say that because consistency is everything. So if you have the bandwidth for three separate posts per week, it is so much better to have those three pieces of content live on Instagram, then spread it out. So you have one on Instagram, one on LinkedIn, one on Tik TOK, because one post a week is not going to do. Literally anything for you. You need to have consistent quantity of content going out there.

So I would really look at one platform and optimize. And strategically approach that platform so that you're finally getting results there before you add on additional ones. Because you'll be able to take the data from that successful content to know what your audience is looking for and begin to just redo that type of content in different ways for another platform down the road.

[00:08:30] Craig Macmillan: A friend of mine does a lot of Instagram and she says I've got to have at least one thing per week, one thing per week. Is that a good time frame? Do I need to be posting more often, more frequently, shorter bits? What's the, what's the best strategy?

[00:08:43] Emma Tesser: So I don't recommend less than three posts to your feed every week. Less than three posts per week. Again, that's to your feed. That doesn't count like Instagram stories outside of that. But when we look at your feed, the reason why you want to have more content than once per week is because what happens when you post is that the algorithm puts your content out there and it's like, dangling it in front of your audience.

It's waiting for people to bite and engage with that piece of content. If they do, then that piece of content starts being shown to more people. If they don't, it then gets suppressed and the algorithm says, Oh, well, people aren't really liking this. We're not going to show it. But when you post more, you have more opportunities for people to bite and to get more people seeing your content. AKA brand awareness.

Really, every piece of content you're looking to increase your brand awareness because that's your top of funnel. You have to get more reach. You have to get more impressions in order to bring people down the sales funnel to the ultimate conversion point. So more content ultimately just results in more brand awareness, more engagement with your content, more eyes on your brand, which is truly the goal in order to get more people to buy as a secondary result of that piece of content.

[00:09:57] Craig Macmillan: this sounds like getting to folks who are outside just your followers. And, and trying to find new folks to come into your herd, into your house.

[00:10:09] Emma Tesser: How do we do that? Is that the question?

[00:10:11] Craig Macmillan: Well, no, I was just trying to clarify. So what it sounds like, cause like, I've always been like, Oh, how many followers do they have? And then I'm like, well, how do you get new followers? It sounds to me like maybe it's not just about followers. It's about just exposure in general.

[00:10:22] Emma Tesser: It's definitely not about followers. To be honest, that's the metric that I care the least about. We don't work with brands who just want to grow their followers because it's, it truly does not have an impact on your bottom line. What has an impact on your bottom line are the conversations that you're having, the engagement with your content, you know, engagement also looks like your DMS too.

Like if you're not looking at your DMS as an opportunity to sell, you're missing a huge opportunity. Your content can only do so much for you. A couple of years ago, your content could do the heavy lifting, but now a huge part of marketing your brand is really your community engagement. And that's the missing piece for a lot of businesses that like, we kind of come in and we change the game for them because A lot of what we do is actually getting into the account us as humans, getting into the account nurturing the people who already know about them to bring them closer to the sale.

But really a huge part of our work is outbound engagement and bringing in new eyes to the business. And we do that through starting new conversations, leaving comments on people's content, getting in the groups that your ideal client is in and engaging with that content so that they see that comment.

And then go back to your profile. So there's a lot of different angles you can take, but at the end of the day you're trying to increase awareness of your brand, which oftentimes look like your, your reach of your content and your profile. Because ultimately that number has to be bigger for the amount of people who go to your profile to increase and then follow you and then engage with your content and ultimately buy from you.

So we're looking at like this funnel down where you have to start with a big pool of people because. We know that only a very small percentage of those people are ultimately going to buy. And that's okay, but we're only going to make as much of that percentage as we increase the, the top line the top line number.

[00:12:08] Craig Macmillan: In terms of attracting folks there's a concept that you've mentioned in your on your website and your podcast and your blog, which I think is really interesting, and that's the idea of authority and how important it is to be viewed as an authority in the digital space.

How do you define that? Like, what does authority look like? What does it do for you and how do I build it?

[00:12:29] Emma Tesser: Authority really means that you're standing out in your industry. . There's not very many original ideas anymore. There's not very many original things that we can all be doing. , if you look at 95 Media, for example, there's a million and one people in social media marketing these days.

But what makes us different is the way that we approach our content, the way that we approach our clients businesses, the way that we execute our work, and ultimately what that results in is building authority. Building authority can happen in so many different ways, a great way of looking at it is just leaning into the, how you do things and what makes that different.

There's a lot of noise on social and it's easy to feel like You're in a space that's too saturated and it's not worth creating the content because you're just going to get lost in the noise. The thing is, if you have authority and if you have that unique factor to who you are and who your brand is, you do stand out.

And that is ultimately going to be the reason why someone chooses to buy from you rather than the person down the street who does the exact same thing. So rather than hide and Hush down the things that set you apart. I would really lean into them because that is really what's going to A make you stand out, B, give you authority and C it drive more sales for you.

[00:13:47] Craig Macmillan: How do I identify the things that are going to make me stand out? when talking about like the wine business, or the vineyard side, everybody makes wine. Everybody farms. What's the process that I can go through? Like with one of your clients, how do you help them identify what makes them stand out or what makes them interesting?

[00:14:04] Emma Tesser: . So we actually work with a client in the wine space right now. She is a female founder in California where there's not a lot of female winemakers. It's a really unique space and that's a huge part of their mission as well. . Obviously, if you're a mission driven brand leaning hard into that, because the people who care about that mission are going to be your target demographic for buying your product.

And that's a really big part of her marketing is, , we're here for female founders. We're here for being inclusive. We're here for, you know, really raising awareness around an audience that. isn't always spoken to on social in that space. If you aren't a mission driven brand, nothing wrong with it, but I would look at your company, your team.

If you have like a tasting room associated with your, company, or if you do anything different or slightly unique in any part of your process,

sometimes we get caught up. In the details as founders, as business owners, and we start to think that like everything we do is really boring, you know, like, nothing about my day is unique, nothing about the way that we do things is unique, but truly take that step back, maybe ask your team or ask like a really loyal And buyer for you.

Ask someone in your life or like a business coach or someone like, what do you think makes us stand out? What do you think makes us different? Because I would bet to say that someone else is going to be able to easily identify those things for you. Given 10 minutes, because they're on the outside looking in, it's really hard to see it when you're in it, but that is also one of the great benefits of Working with an outside marketing team because that's their job.

You know, we come in and we identify those factors for our clients in that exact way because it's easy to see it on the outside. And also knowing what matters to your target demographic can help you get closer to that understanding too.

[00:15:49] Craig Macmillan: How do I know who my target demographic is? Hahahahaha

[00:15:57] Emma Tesser: job. Like that's, that's the whole business, right? I mean, it's, it's easy to say like, well, you know, most people drink wine, but I have limited knowledge of the wine industry and I don't know that the majority of wine drinkers are women, right? So even if you just started there.

Now you're focusing on 50 percent of the population rather than 100%. And then could you get a little bit more detailed? Could you look at a more specific age range? Could your branding tell you something about the age range that you're targeting? And then you really just kind of go from there. Not to mention, if you have an existing social media presence, you can go into your analytics and it will tell you who's following you.

[00:16:29] Craig Macmillan: And you can use that data to further inform your ideal client avatar.

How do I identify what platforms are gonna be best for me? There's, we've talked about this a little bit, but how do I know whether I should focus on video or podcast or blog posts primarily? How how can I decide whether it should be photo?

[00:16:47] Craig Macmillan: How do I kind of guess at like which type of content, not content itself, but what form it's in, is probably gonna be most effective for me.

[00:16:56] Emma Tesser: the truth is that video is necessary. And that's not the answer anyone wants to hear, but it's not really an option going into 2025, unfortunately, if you want to look at it like that. The thing about video and why I say that is because every platform is favoring video content. So if you back up, like, could you get away with not doing video content?

Sure. But will you be competitive against everyone else in your space? No, you won't. Your content is going to get lost because the video content that your competitors are posting are going to get so much more reach, so much more engagement, connect so much more deeply with the target demographic that you're also after, that your photo content is just going to get lost in the shuffle.

Then that's going to leave you feeling like it's not worth it. And then you're going to stop posting and then it's never going to work for you. So I would say. Commit to the video content no matter what angle you're taking with your content on social media. And then if you look at a podcast, you know, video is an aspect of podcasting as well.

Podcasts give you so many opportunities to reformat and repurpose the content. But I would. Really put your investment, whether that's time or money or content investments into social, your email list things that you have more control over and that are more popular right now versus something like a blog, which is going to be a really long game.

It's going to take time to compound versus you're going to get quicker dopamine hits and successes from social or your podcast. So it's, it's an easier thing to kind of start and stay committed to longterm versus a blog, which just feels like you're talking into a void and not going to see the results from for a long time.

[00:18:34] Craig Macmillan: Right, right. What about length? That's a conversation I've had with a number of people in terms of like, short and tasty is nice, but then also there are folks that are looking for a little bit more in depth. They're looking for a little more complexity in the story that you're trying to tell. What are your feelings about that?

[00:18:50] Emma Tesser: it really goes back to your target demographic. There's not really an overarching answer, I would say, because different. Age ranges, different demographics, different, like, groups are looking for different types of content. What I would recommend doing is testing a variety. So take, like, 90 days to test some short form, meaning like, 10 second videos or shorter, and then test some 30 second videos, test some 90 second videos.

On TikTok, you can post up to 10 minute videos, like try everything and see what's hitting with your audience because your audience is going to tell you what's successful versus someone else's audience might like something different. I would probably lean into say that your shorter form content is going to perform better simply because it's going to keep the attention of your audience longer.

And what's really important. is actually your watch rate. So how much of the video did your audience watch? You're simply going to get a higher watch rate on a 10 second video than you are in a 90 second video. And so therefore that success metric is going to look like your shorter form content is more successful.

But if you get, you know, more comments on a 90 second video, then that's something to consider as well. But I would just really try it all because your audience is going to give you that data on what they really like and what they want more of.

[00:20:07] Craig Macmillan: This just made me think of something because it's a constant battle for me personally. Quality. Quality of production , you see things on Instagram, for instance, I'm on Instagram. I'm not on TikTok. So I see Instagram and some things are just really slick. I mean, they look like Hollywood production and other things are just stuff people shot on their phone and you know, maybe it's not quite level and the light's not perfect and et cetera.

Maybe the music's not so great. How important do you think the production value is to that success rate? I love having people finally move down the funnel.

[00:20:42] Emma Tesser: I would say I think it has a small impact, but it does not have the biggest impact. And I say that because on Instagram, really on any social platform, we're all craving this authenticity from the creator on the other side of the screen. We actually offer a service called quarterly content shoots where we go to our clients and we shoot three months of video content in three hours with them.

So it is done, it's batched, it's ready to go. And we shoot all of that content on our iPhone because we don't want it to feel like there's a team between the brand and the person on the other side of the screen.

Is there a time and place for professionally shot video? I do. I believe so. You know, we work with a lot of like interior designers and architects where you want to have that professional video shot of like your finished product, home, space, whatever that is.

But does that need to be the only type of video you post to social? Absolutely not. Because that is not going to be the content that creates resonance with your audience. That doesn't create connection with your audience. There's just a lot of opportunity to be a little bit more. Real and at the same time care about how the video looks right.

Like if you were to see this video right now, I have lights on me, but we're shooting it on my computer. This is not like a high def camera by any means. And I shoot all of my content with good lighting, but all of my content is shot on my iPhone. So there's different ways to improve the quality without spending thousands and thousands of dollars on like a high def camera or, you know, hiring a videographer. None of that's needed.

[00:22:09] Craig Macmillan: That's good news. How much time investment are we talking about? So you're saying like three posts a week. But we're talking about short form, very short form. There may be a little bit in camera editing or in phone editing possibly, but not a lot. You don't have a lot of a lot of tools there.

If I'm trying to do this myself, there's going to be a steep learning curve on how to do it. And then to create that content is going to take some time. And obviously this is where your company comes in, but like what kind of time investment could somebody expect if they're like, Oh, okay, cool. I'm going to take him as advice and I'm going to do this

[00:22:40] Emma Tesser: Well, if you're looking at just the content, you have to consider all of the aspects, right? So you have to consider , strategizing your content, planning it recording it or creating the graphic, writing the caption, doing your hashtags, scheduling it out getting it posted. There's a lot of different aspects when it comes to just creating content, quote unquote.

So I would say roughly you're probably looking anywhere between five to seven hours just on the content side of things. There's a lot of variables in there. You know, are you writing a short caption or you're writing a long caption? How long is the video? How many graphics are you making? But I would say for a beginner, probably five to seven hours on the content side of things.

Um, Yeah, per week. And then there's the whole other aspect of, well, now you need to engage with your community after you post it. So, I always recommend an hour of engagement on every posting day. So you'd be looking at an extra three hours a week. So, you're really looking at eight to ten hours a week on your content on the very minimal side of things.

And You know, listen, a lot of founders don't have that time, and that's why social media marketing does fall to the wayside, and it becomes the last thing on the to do list, which is, as you said, where we come in, and that is why companies like ours exist, because it, it is such an essential part of business today.

And it's very time consuming. So it's kind of one of those things that you can't live without, but also it's very hard to find time for it to begin with.

[00:24:05] Craig Macmillan: Yeah, yeah, exactly. Which actually brings us around to your story. Your, biography page about us is kind of interesting. How did you get into this?

[00:24:15] Emma Tesser: I found social media marketing when I was actually in college for interior design, I was going for my degree in design and I was like fully, fully thought that that was my career path. Had no doubts about it. And then social media marketing kind of fell into my lap when I was working for somebody else.

And that was back in 2015 when, you know, marketing on social was. laughable. No one thought it was serious. No one saw the potential, but I really saw opportunity when I discovered it. I was like, hold up, why are we not all doing this? Like, why do brands not see what is about to happen here? And it just really like lit a fire in me.

Cause I was like, this is about to explode and I want to be a part of that ride. I really like side hustled, like so many entrepreneurs, I side hustled for five years while I was in the design industry. And then when COVID hit. Brands finally started to wake up and be like, Oh my gosh, like social is the thing that we need.

It's the only way we're going to reach our consumer. 95 media really kind of scaled during 2020 and it's just been on an upward journey since then, but it's really because of the impact that social is able to make on our, on our clients, brands, and that is just. What keeps me coming back in the craziness of everything social and how it changes every single day as we all feel.

It's really the impact of social media that is so exciting and really rewarding to be a part of.

[00:25:35] Craig Macmillan: You were simply asked to take on this task and then you learned it from scratch.

[00:25:40] Emma Tesser: I did.

[00:25:43] Craig Macmillan: Well, that's inspirational. That's inspirational that

[00:25:45] Emma Tesser: Well, to be fair, back in, in 2015, there were a lot less features and there was a lot less like messiness on social. And there, but at the same time, there was. So little educational content on social media marketing. So I actually like podcasting was a huge part of my own education, learning social media marketing.

I was listening to like the OG marketers, like Jenna Kutcher and Amy Porterfield back in 2015 in their starting days. And they're still creating content today, but it was really hard to learn. And today there's so much education online about social media marketing, which is beautiful. It's just a little overwhelming because there is so much opportunity out there at the exact same time.

We all have to learn marketing to some degree. It's just depends on how far you want to go down that journey before you're like, okay, it's time to hire somebody else to do this for me.

[00:26:30] Craig Macmillan: I want to come back to something because I just thought about it. You mentioned data. I'm a, I'm a data person. I love data. Yeah. All kinds. First of all, how do I get it, and then what do I do with it?

[00:26:41] Emma Tesser: Yeah, that's a, it's a great question. If we just look at Instagram in particular, cause obviously it's the one that we all know the best Instagram gives you an insane amount of data on everything that you do down to like every single post, every single story that you put out there, it will give you. tons of information on your audience's reaction to that content, including how was it found? What type of people were engaging with it? What were the actions that they took with it? You know, so much. The part of your question that's so good is what do I do with that information? , what do I do from here?

I see it. Like, I know it's there, but like, what do we do?

What I would recommend doing is actually looking at that data on a weekly basis and then monthly doing a little bit of a zoom out as well, because week to week, your content's really going to fluctuate. You're going to see a lot of like big ups and really low lows and you're going to panic and you're like, well, nothing's working.

But really when you zoom out on a monthly basis, you get to see, okay, here are trends. The trend is showing me that video content is far surpassing any photo that I put out there. I got to do more of that or you know, I, I created some graphics this month, but graphics are actually really not doing well.

So I'm just going to lean more into just single photos or video content and omit the care, the graphic content for the next month and see how that does. So Cool. Really utilizing that data to say, let's do more of this. Let's stop doing that and then test all over again. It's a lot of A B testing with your data.

[00:28:08] Craig Macmillan: That's fascinating. That's interesting., what's one takeaway that you would have, you'd tell growers, or winemakers, or winery owners, founders, on this topic?

[00:28:17] Emma Tesser: Well, what I would say specifically to this audience is that your demographic, whether or not you're super clear on it or not, but your demographic is looking for your product on social, like without a doubt, your target demographic is on social. They're buying products on social. And your job is simply to meet them where they're at.

That's it. So if you can just get consistent content up there, I can nearly guarantee, this is not legal advice, but I can nearly guarantee that you will see more conversions from your content. The problem and the thing that really holds a lot of brands You know, in this space back is just a lack of consistency and an understanding of who you're talking to.

But in fact, your audience, like the female audience, you know, from 21 to like 60 who's drinking wine, like it's a big demographic. They're on social and they're the primary buyers for their household. And not only that, but they're the ones consuming the product. So that is like a win win win across the board for this industry.

It really just means if you can get your messaging down and you can create content that really resonates with that audience, you have a massive opportunity to tap into sales that you've never been looking at before.

[00:29:27] Craig Macmillan: And I can get a sense of that resonance by looking at my data and seeing who's watching what and when.

[00:29:32] Emma Tesser: Yeah. Exactly.

[00:29:35] Craig Macmillan: Fantastic. Emma, where can people find out more about you?

[00:29:38] Emma Tesser: Yeah. So our website is 95media. co. We're on every social platform, but Instagram's my favorite. It's 90. 5. media all spelled out N I N E T Y. F I V E. media. And we post nearly every single day, so you can find us whenever you're at on, on the platforms. And we also have a podcast, it's called Stop Scrolling, Start Scaling, where we share all things marketing.

So if you want to dive a little bit deeper, that's a great show to tune into as well.

[00:30:03] Craig Macmillan: Fantastic. Well, I guess today's been Emma Tesler. She's founder and CEO of 95 Media. Fascinating conversation. Thanks for being on the podcast. It's been really fun.

[00:30:12] Emma Tesser: Thanks so much for having me.

[00:30:17] Beth Vukmanic: Thank you for listening. Today's podcast was brought to you by Vineyard Industry Products. Serving the needs of growers since 1979. Vineyard industry products believes that integrity is vital to building long-term customer, employee, and vendor relationships. And they work hard to provide quality products at the best prices they can find. Vineyard industry products, gives back investing in both the community and industry.

Make sure you check out the show notes for links to Emma at 95 Media and their popular podcast. Stop scrolling. Start Scaling Plus sustainable Wine Growing podcast episodes, 138 five tips for your wine brand. Social media 140 the social media impact wine sales. 144 are you using the right message on social media and 198 three ways to talk about sustainability on social media.

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Until next time, this is Sustainable Wine Growing with the Vineyard team.

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