65: Winegrape Brokering and Todays Grape Market

Audra Cooper, Broker/Partner at Turrentine Brokerage began her career in 2006 providing support for grape brokers throughout the state and has served as lead grape broker for the Central Coast region of California since 2012. She grew up on ranches in the Central Coast and graduated from California State University at Fresno with a degree in Agricultural Economics. Audra talks about what wine and grape brokering is, the factors that affect grape pricing, the 2018 grape market, how sustainable certification can help set grapes apart in a crowded market, and the quality of the 2019 crop.

References:

• A Practical Guide to Developing a Commercial Wine Vineyard | Mark Chien (Podcast)
• Audra Cooper
• Fresno State University Department of Agricultural Business
• SIP Certified
• Turrentine Brokerage
• Turrentine Wine Wheel
• Vineyard Team Educational Scholarship

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